We drive student success by combining standardized assessments with personalized insights.
empowering institutions
At Character Arc, we believe character skills are key to student success. Traits like resilience, adaptability, and self-motivation are essential for thriving in college and beyond. We help higher education institutions assess and enhance these skills, promoting academic excellence and lifelong success.
By providing actionable insights and evaluating character traits, we empower universities to better support their students. Through tailored coaching and program improvements, we help create environments where students can develop the skills they need to succeed, optimizing resources and focusing on nurturing future leaders.
Maximizing Value
Why partner with us?
We help higher education institutions maximize both financial and educational return on investment (ROI) by improving student success, optimizing institutional resources, and fostering a more inclusive and innovative campus environment.
Enhanced Resource Allocation
We help institutions identify students who need additional support, ensuring resources are used efficiently and effectively. By reducing reliance on broad interventions, we maximize the impact of support services on student retention and success.
Improved Access to Services
We enable early identification of students at risk of failure. By targeting interventions early, institutions can connect students to the right resources before they fall behind, boosting outcomes and performance metrics.
Empowering Staff and Faculty
We provide faculty and staff with insights into students’ strengths and challenges, enabling them to offer personalized support, adjust teaching strategies, and improve engagement and academic performance.
Equity and Accessibility
We provide a holistic view of student abilities, reducing biases in admissions and support services. This fosters equity, inclusivity, and long-term success for diverse students.
Our Services
How we assist your organizational goals
Our services offer comprehensive tools designed to support admissions, student development, and faculty growth. Through our proprietary tools, we provide data-driven assessments that evaluate key character skills, leadership potential, and academic performance, helping institutions make informed decisions and foster success across all levels.

Assessment
Our proprietary assessments measure key non-cognitive attributes that impact student success. Designed for use in admissions, student development programs, and academic support services, our assessments provide institutions with a deeper understanding of students’ strengths and areas for growth.

Reporting
We translate assessment data into actionable insights through detailed reports tailored for students, faculty, and administrators. Our reports help institutions identify trends, track progress, and make data-informed decisions to enhance student development initiatives. Personalized reports also empower students to take ownership of their growth and success.

Consulting
Beyond assessment and reporting, we partner with institutions to implement effective character development strategies. Our consulting services include faculty and staff training, program evaluation, and integration of character skill development into curricula and student support services. We provide expert guidance to help institutions maximize the impact of character skills on student outcomes.

Focused Leadership
in Student Development
Shalin J. Shah, MS, MBA founder of Character Arc, brings 20 years of experience in designing efficient and complex systems, and optimizing processes to drive performance and innovation. He is driven by his interest in helping students of all backgrounds achieve success in STEM and beyond.
Why do character skills matter in higher education?
Character skills are crucial in preparing college students to become productive members of society, aligning perfectly with the mission of higher education institutions. Developing these abilities not only ensures academic success but also equips students to thrive in their personal and professional lives.
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Reports supplied after Character Arc's Holistic Inventory went well beyond the test scores, providing students with an individual narrative they were interested in reading.
Dr. Anthony Kapolka, Wilkes UniversityThis tool helped tell us which of our students will handle the stress of a rigorous curriculum and who needs extra support.
Dr. Juan Samper, University of FloridaLet’s start a conversation.

Character Arc LLC
Located in Philadelphia, PA
and Brookfield, CT
Character Arc is dedicated to empowering educational institutions by fostering the development of essential character skills in students and faculty. Through evidence-based assessments, coaching, and mentoring, we help individuals enhance their personal and professional growth. Our holistic approach focuses on improving student success, retention, and leadership outcomes, ensuring institutions cultivate a thriving academic environment. By offering tailored solutions, Character Arc supports schools in creating effective, character-driven learning experiences. Let us help you unlock the full potential of your students and faculty with transformative, character-focused strategies.
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Character Arc’s tools are a great resource for learning and student assessments. Their team is genuinely dedicated to their clients, supporting meaningful character development while modeling positive character skills. I highly recommend Character Arc.
Dr. Katie Friesen, Florida Atlantic University
Character Arc’s tools are a great resource for learning and student assessments. Their team is genuinely dedicated to their clients, supporting meaningful character development while modeling positive character skills. I highly recommend Character Arc.
Dr. Katie Friesen, Florida Atlantic University